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Record 10 of 29
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Title
Corporate branding : areas, arenas and approaches / edited by T.C. Melewar, S.F. Syed Alwi.
Publication Info.
London, [England] ; New York, New York : Routledge, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (287 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on print version record.
Subject
Marketing.
Consumers' preferences.
Genre/Form
Electronic books.
Added Author
Melewar, T. C., editor.
Alwi, S. F. Syed, editor.
Other Form:
Print version: Corporate branding : areas, arenas and approaches. London, [England] ; New York, New York : Routledge, c2015 xxiii, 261 pages 9780415721110 2014042221
ISBN
9780415721110
9780415721127
9781315863177 (e-book)
Available items only
