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Record 14 of 39
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Author
O'Shaughnessy, John, 1927- author.
Title
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
Publication Info.
New York, New York : Oxford University Press, 2003.
2003
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (283 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Consumer behavior.
Consumers -- Psychology.
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Decision making -- Psychological aspects.
Emotions -- Economic aspects.
Genre/Form
Electronic books.
Added Author
O'Shaughnessy, Nicholas J., 1954- author.
Other Form:
Print version: O'Shaughnessy, John. Marketing power of emotion. New York, New York : Oxford University Press, c2003 vi, 274 pages 9780195150568 2002070905
ISBN
9780195150568
9780195348668 (electronic bk.)
Available items only
