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Record 16 of 39
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Author
Lange, Juliane, author.
Title
Neuromarketing : modelle und Anwendungen in der marketingpraxis / Juliane Lange.
Publication Info.
Hamburg, [Germany] : Diplomica Verlag GmbH, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (119 pages) : illustrations (some color), tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF cover (ebrary, viewed February 28, 2015).
Subject
Marketing -- Psychological aspects.
Consumer behavior -- Germany.
Genre/Form
Electronic books.
Other Form:
Print version: Lange, Juliane. Neuromarketing : modelle und Anwendungen in der marketingpraxis. Hamburg, [Germany] : Diplomica Verlag GmbH, c2014 iv, 99 pages 9783842892859
ISBN
9783842892859
9783842842854 (electronic bk.)
Available items only
