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Record 17 of 39
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Author
Kimmel, Allan J., author.
Title
Psychological foundations of marketing / Allan Kimmel.
Publication Info.
London, [England] ; New York, New York : Routledge, 2018.
2018
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Second edition.
Description
1 online resource (485 pages) : illustrations (some color), tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Marketing -- Psychological aspects.
Genre/Form
Electronic books.
Other Form:
Print version: Kimmel, Allan J. Psychological foundations of marketing. Second edition. London, [England] ; New York, New York : Routledge, c2018 xviii, 465 pages 9781138219151 2017054312
ISBN
9781138219151
9781315436081 (e-book)
Available items only
