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Record 18 of 39
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Title
The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
Publication Info.
New York, New York ; London, [England] : Routledge, 2016.
2016
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (377 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on print version record.
Subject
Product design.
Marketing -- Psychological aspects.
Genre/Form
Electronic books.
Added Author
Batra, Rajeev, editor.
Seifert, Colleen M., editor.
Brei, Diann, editor.
Other Form:
Print version: Psychology of design : creating consumer appeal. New York, New York ; London, [England] : Routledge, c2016 xvi, 354 pages 9780765647597 2015004477
ISBN
9780765647597
9780765647603
9781315714806 (e-book)
Available items only
