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Record 2 of 39
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Author
Majerova, Jana, author.
Title
Behavioral aspects of brand management / Jana Majerova [and three others].
Publication Info.
New York : Addleton Academic Publishers, [2021]
©2021
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (111 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Product management.
Brand name products -- Management.
Marketing -- Psychological aspects.
Genre/Form
Electronic books.
Other Form:
Print version: Majerova, Jana. Behavioral aspects of brand management. New York : Addleton Academic Publishers, c2021 111 pages 9781942585350
ISBN
9781942585350 (print)
9781942585435 (electronic bk.)
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