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Print Material
Author Goodman, Linda, 1948-

Title Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and Michelle Helin.

Imprint Franklin Lakes, NJ : Career Press, c2009.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8342 G622w 2009    ---  Available
Description 256 p. ; 21 cm.
Note Includes index.
Subject Consumer behavior.
Marketing -- Psychological aspects.
Added Author Helin, Michelle.
ISBN 9781601630414
1601630417
Standard No. AU@ 000043259052

 
    
Available items only