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Record 7 of 39
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Author
Pradeep, A. K., 1963-
Title
The buying brain [electronic resource] : secrets of selling to the subconscious mind / A.K. Pradeep.
Imprint
Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor], c2010.
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xii, 252 p. : ill.
Note
Includes index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Neuromarketing.
Consumer behavior.
Shopping -- Psychological aspects.
Marketing -- Psychological aspects.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780470601778
0470601779
9780470646847
9780470646786
9780470646618
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