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E-Book/E-Doc
Author Barden, Phil.

Title Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.

Imprint Chichester, West Sussex : John Wiley & Sons Ltd., 2013.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xviii, 270 p. : ill. (some col.)
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Consumer behavior.
Marketing -- Psychological aspects.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9781118345603 (cloth alk. paper)
9781118345580 (electronic bk.)

 
    
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