Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Available items only
Print Material
Corporate Author Michigan State University. Department of Marketing and Transportation Administration.

Title Management in marketing channels / Donald J. Bowersox ... [et al.].

Imprint New York : McGraw-Hill, c1980.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.840722 M582m    ---  Available
Description viii, 390 p. : ill. ; 24 cm.
Series McGraw-Hill series in marketing
Note Includes index.
Bibliography Bibliography: p. 369-383.
Subject Marketing channels -- Management.
Marketing -- Management.
Marketing -- Management -- Case studies.
Marketing channels -- Management -- Case studies.
Added Author Bowersox, Donald J.
ISBN 0070067406

Available items only