| Description |
xii, 242 p. : ill. ; 24 cm. |
| Note |
Includes index. |
| Contents |
Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit. |
| Subject |
Persuasion (Psychology)
|
| Added Author |
Levy, Mark, 1962-
|
| ISBN |
0471647977 (alk. paper) |
|
