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Subjects (1-50 of 128)
Marketing Research
1
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The academic/practitioner divide in marketing - myth or reality?



Bradford, England : Emerald Group Publishing, c2004. 2004

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Action research in marketing



[Bradford, England] : Emerald Group Pub., 2004. 2004

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3
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Advertising and anthropology ethnographic practice and cultural perspectives


Malefyt, Timothy de Waal.
London : Berg Publishers, 2012. 2012

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Autobiographical reflections of scholarly pioneers.



[Bradford, England] : Emerald Publishing Limited, 2017. 2017

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Behavioral pricing



Bradford, England : Emerald Group Publishing, c2005. 2005

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Brand, organizational identity and reputation in SMEs an overview



Bradford, England : Emerald Group Publishing, c2007. 2007

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Brands laid bare using market research for evidence-based brand management


Ford, Kevin.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005. 2005

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Business intelligence and e-marketing workshop, IBM Warwick 2001



Bradford, England : Emerald Group Publishing, c2002. 2002

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9
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Comment realiser une etude de marche? : lancez votre projet d'entreprise en toute connaissance de ca


Duvivier, Julien, author.
[Place of publication not identified] : 50Minutes.fr, [2016] 2016

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10
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Consumer behavior


Engel, James F.
Chicago : Dryden Press, c1995. 1995

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 Axe 2nd Floor Stacks  658.8342 En32c 1995    ---  Available
11
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Consumer behaviour and marketing research (text and cases)


Nair, Suja R.
Mumbai [India] : Himalaya Pub. House, 2009. 2009

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12
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Consumer research for management decisions


Prince, Melvin.
New York : Wiley, c1982. 1982

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13
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Consumer socialization : a life-cycle perspective


Moschis, George P., 1944-
Lexington, Mass. : Lexington Books, c1987. 1987

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14
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Consuming kids : the hostile takeover of childhood


Linn, Susan.
New York : New Press, 2004. 2004

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 Axe 2nd Floor Stacks  658.834083 L649c 2004    ---  Available
15
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Consumption, culture and consumer life-choices in Australia



Bradford, England : Emerald Group Publishing, c2006. 2006

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Continuing to broaden the marketing concept



Bingley, England : Emerald Publishing, [2020] 2020

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Creating breakthrough products : innovation from product planning to program approval


Cagan, Jonathan, 1961-
Upper Saddle River, NJ : Prentice Hall PTR, c2002. 2002

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 Axe 2nd Floor Stacks  658.575 C117c 2002    ---  Available
18
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Danger, marketing researcher at work


Haller, Terry.
Westport, Conn. : Quorum Books, 1983. 1983

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19
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Data-driven marketing content : a practical guide


Wilson, Lee, author.
Bingley, UK : Emerald Publishing, 2019. 2019

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Data-driven marketing the 15 metrics everyone in marketing should know


Jeffery, Mark, 1965-
Hoboken, N.J. : Wiley, c2010. 2010

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21
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Data mining and market intelligence for optimal marketing returns


Chiu, Susan.
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008. 2008

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22
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Demographic change and the fashion market



Bradford, England : Emerald Group Publishing, c2005. 2005

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23
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Designing and using market research



San Francisco : Jossey-Bass Inc., 1987. 1987

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 Axe 3rd Floor Stacks  378.007 N42i  no.54    ---  Available
24
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Developing a market orientation



Thousand Oaks, Calif. : Sage Publications, c1999. 1999

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 Axe 2nd Floor Stacks  658.83 D492    ---  Available
25
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Developing a market orientation



Thousand Oaks, Calif. : Sage Publications, c1999. 1999

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Developing a total marketing plan



San Francisco : Jossey-Bass, 1979. 1979

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 Axe 3rd Floor Stacks  378.007 N42i  no.21    ---  Available
27
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Developments in human observation methodologies



Bradford, England : Emerald Group Publishing, c2007. 2007

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28
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Doing research projects in marketing, management and consumer research


Hackley, Christopher E.
London ; New York : Routledge, 2003. 2003

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 Axe 2nd Floor Stacks  658.0072 H116d 2003    ---  Available
29
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Effect of solution transition on steering the sales force : for new marketing and sales metrics


Schnerrer, Julien, author.
Hamburg, Germany : Anchor Academic Publishing, 2014. 2014

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30
Print Material
 

The effective use of market research : how to drive and focus better business decisions


Birn, Robin J.
London ; Sterling, VA : Kogan Page, 2004. 2004

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31
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The effects of the financial crisis on photovoltaics an analysis of changes in market forecasts from


Bartlett, John E.
Golden, Colo. : National Renewable Energy Laboratory, 2009. 2009

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32
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Essentials of consumer behavior


Block, Carl E.
Hinsdale, Ill. : Dryden Press, c1976. 1976

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33
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The essentials of marketing research



New York : Routledge, 2013. 2013

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34
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European business review.



Bradford : Emerald Insight, c2007. 2007

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35
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Exotic visions in marketing theory and practice


Walle, Alf H.
Westport, Conn. : Quorum Books, 2002. 2002

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Extending value through product, service and platform innovations



[Place of publication not identified] : Emerald Publishing Limited, 2019. 2019

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37
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The fast path to corporate growth leveraging knowledge and technologies to new market applications


Meyer, Marc H.
Oxford ; New York : Oxford University Press, 2007. 2007

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39
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A framework for state-level renewable energy market potential studies


Kreycik, Claire.
Golden, Colo. : National Renewable Energy Laboratory, [2010] 2010

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40
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Fundamentals of business marketing research



Binghamton, N.Y. : Best Business Books, c2004. 2004

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 Axe 2nd Floor Stacks  658.83 F962 2004    ---  Available
41
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The handbook for focus group research


Greenbaum, Thomas L.
Thousand Oaks, Calif. : Sage Publications, c1998. 1998

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 Axe 2nd Floor Stacks  658.83 G829h 1998    ---  Available
42
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The handbook of market intelligence : understand, compete and grow in global markets


Hedin, Hans, author.
West Sussex, England : John Wiley & Sons, 2011. 2011

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43
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The handbook of marketing research uses, misuses, and future advances



Thousand Oaks : Sage Publications, c2006. 2006

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The handbook of marketing research : uses, misuses, and future advances



Thousand Oaks : Sage Publications, c2006. 2006

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 Axe 2nd Floor Stacks  658.83 H191 2006    ---  Missing
45
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The handbook of mobile market research : tools and techniques for market researchers


Poynter, Ray, author.
Chichester, England : Wiley, 2014. 2014

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Industrial marketing research, techniques & practices


Lee, Donald D., 1914-
Westport, CT. : Technomic Pub. Co., c1978. 1978

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48
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International market analysis theories and methods


Kuada, John.
London : Adonis & Abbey Publishers Ltd., 2008. 2008

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An introduction to consumer behavior


McNeal, James U.
New York : Wiley, c1973. 1973

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50
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Investigacion de mercados : manual universitario


Alonso Dos Santos, Manuel, 1981- author.
Madrid, Spain : Ediciones Diaz de Santos, [2017] 2017

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