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Mark   Media Year
659.1 Su78 : Brooker, Bertram,     
      Copy technique in advertising : including a system of copy synthesis, a classification of copy source Axe Special Collections Whitesitt:Lib Use Only   Print Material 1930
659.1 T239e 2004 : Tellis, Gerard J.,     
      Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. Axe 2nd Floor Stacks:Available   Print Material 2004
659.1 T499ad : Tipper, Harry,     
      Advertising, its principles and practice / Harry Tipper ... [et al.]. Axe Haldeman-Julius Collection:Lib Use Only   Print Material 1919
659.1 T862d 2011 : Turow, Joseph.     
      The daily you : how the new advertising industry is defining your identity and your worth / Joseph Tu Axe 2nd Floor Stacks:Available   Print Material 2011
659.1 W585s : White, Sarah     
      Streetwise do it yourself advertising : create great ads, promotions, direct mail, and marketing stra Axe 2nd Floor Stacks:Available   Print Material 1997
659.1 W66w : Williams, Roy H.     
      The wizard of ads : turning words into magic and dreamers into millionaires / by Roy H. Williams. Axe 2nd Floor Stacks:Available   Print Material 1998
659.1 W933a 1971 : Wright, John Sherman,     
      Advertising / [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr ; with a foreword by R Axe 2nd Floor Stacks:Available   Print Material 1971
659.1 Y85t, 1946 : Young, Frank Herman,     
      Technique of advertising layout, by Frank H. Young. Axe 2nd Floor Oversize Stacks:Available   Print Material 1946
659.1 Z12a 1967 : Zacher, Robert Vincent.     
      Advertising techniques and management. Axe 2nd Floor Stacks:Available   Print Material 1967
659.101 F349 2019      
      Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky. Axe 2nd Floor Stacks:Available   Print Material 2019
659.1014 C771d 2001 : Cook, Guy     
      The discourse of advertising / Guy Cook. Axe 2nd Floor Stacks:Available   Print Material 2001
659.1015 P125h : Packard, Vance Oakley,     
      The hidden persuaders. Axe 2nd Floor Stacks:Available   Print Material 1957
659.1015 P125h, 1963 : Packard, Vance,     
      The hidden persuaders / Vance Packard. Axe Special Collections:Lib Use Only   Print Material 1963
659.1016 W671a : Williams, Emelda L.,     
      American advertising : a reference guide / Emelda L. Williams and Donald W. Hendon. Axe 2nd Floor Stacks:Available   Print Material 1988
659.1019 C85m 1972 : Crane, Edgar.     
      Marketing communications : decision-making as a process of interaction between buyer and seller. Axe 2nd Floor Stacks:Available   Print Material 1972
659.1019 D927a 2005 : Du Plessis, Erik.     
      The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik du P Axe 2nd Floor Stacks:Available   Print Material 2005
659.1019 M336m : Martineau, Pierre,     
      Motivation in advertising : motives that make people buy. Axe 2nd Floor Stacks:Available   Print Material 1957
659.1019 Se91      
      Sex appeal : the art of allure in graphic and advertising design / edited by Steven Heller. Axe 2nd Floor Stacks:Available   Print Material 2000
659.1023 Id2 2008      
      Idea industry : how to crack the advertising career code / [edited by] Brett Robbs, Deborah Morrison. Axe 2nd Floor Stacks:Available   Print Material 2008
659.1023 P139h 2002 : Paetro, Maxine.     
      How to put your book together and get a job in advertising / Maxine Paetro. Axe 2nd Floor Stacks:Available   Print Material 2002
659.1023 R313 1998      
      Resumes for advertising careers / the editors of VGM Career Horizons. Axe 2nd Floor Stacks:Available   Print Material 1998
659.1023 R313 2003      
      Resumes for advertising careers ; with sample cover letters/ the editors of VGM Career Books. Axe 2nd Floor Stacks:Available   Print Material 2003
659.1023 V896p 2005 : Vonk, Nancy.     
      Pick me : breaking into advertising and staying there / Nancy Vonk and Janet Kestin. Axe 2nd Floor Stacks:Available   Print Material 2005
659.1028546 B275a : Barrett, Neil,     
      Advertising on the Internet : how to get your message across on the World Wide Web / Neil Barratt. Axe 2nd Floor Stacks:Available   Print Material 1997
659.1028546 K953w 2000 : Kuegler, Thomas J.     
      Web advertising and marketing / Thomas J. Kuegler. Axe 2nd Floor Stacks:Available   Print Material 2000
659.1028546 Sh69i : Shiva, V. A.     
      The Internet publicity guide : how to maximize your marketing and promotion in cyberspace / V. A. Shi Axe 2nd Floor Stacks:Available   Print Material 1997
659.103 Ad96 2003    
      The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Axe 2nd Floor Stacks:Available   Print Material 2003
      The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Axe 2nd Floor Stacks:Available   Print Material 2003
      The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Axe 2nd Floor Stacks:Available   Print Material 2003
659.103 C626c 2005 : Clow, Kenneth E.     
      Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack. Axe 2nd Floor Stacks:Available   Print Material 2005
659.103 Su77a 2004 : Surmanek, Jim.     
      Advertising media A to Z : the definitive resource for media planning, buying, and research / James S Axe Reference 2nd Floor Stacks:Lib Use Only   Print Material 2004
659.1042 B453a : Berger, Arthur Asa,     
      Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Axe 2nd Floor Stacks:Available   Print Material 2000
659.1042 B456a : Berman, Ronald.     
      Advertising and social change / Ronald Berman. Axe 2nd Floor Stacks:Available   Print Material 1981
659.1042 B456a 1981 : Berman, Ronald.     
      Advertising and social change / Ronald Berman. FSCC Non-Fiction:Available   Print Material 1981
659.1042 B75w    
      Women, how they are portrayed in magazine advertisements as compared to 25 years ago / by Dianna G. B Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available   Manuscript 1994
      Women, how they are portrayed in magazine advertisements as compared to 25 years ago / by Dianna G. B Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available   Manuscript 1994
659.1042 C835s 1983 : Courtney, Alice E.     
      Sex stereotyping in advertising / Alice E. Courtney, Thomas W. Whipple. FSCC Non-Fiction:Available   Print Material 1983
659.1042 H259h 1979 : Harty, Sheila.     
      Hucksters in the classroom : a review of industry propaganda in schools / by Sheila Harty. Axe Special Collections Whitehead:Lib Use Only   Print Material 1979
659.1042 H761s 2005 : Hood, John M.     
      Selling the dream : why advertising is good business / John Hood. Axe 2nd Floor Stacks:Available   Print Material 2005
659.1042 K299a 2005 : Kelly-Holmes, Helen,     
      Advertising as multilingual communication / Helen Kelly-Holmes. Axe 2nd Floor Stacks:Available   Print Material 2005
659.1042 M117c : McAllister, Matthew P.     
      The commercialization of American culture : new advertising, control, and democracy / by Matthew P. M Axe 2nd Floor Stacks:Available   Print Material 1996
659.1042 M562v : Messaris, Paul.     
      Visual persuasion : the role of images in advertising / Paul Messaris. Axe 2nd Floor Stacks:Available   Print Material 1997
659.1042 R271e 2003 : Reichert, Tom.     
      The erotic history of advertising / Tom Reichert. Axe 2nd Floor Stacks:Available   Print Material 2003
659.1042 Sch78a : Schudson, Michael.     
      Advertising, the uneasy persuasion : its dubious impact on American society / Michael Schudson. Axe 2nd Floor Stacks:Available   Print Material 1984
659.1042 So13 2005      
      Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et Axe 2nd Floor Stacks:Available   Print Material 2005
659.1042 St81s, 1989 : Strasser, Susan,     
      Satisfaction guaranteed : the making of the American mass market / Susan Strasser. Axe Special Collections Whitehead:Lib Use Only   Print Material 1989
659.1042 T927a : Twitchell, James B.,     
      Adcult USA : the triumph of advertising in American culture / James B. Twitchell. Axe 2nd Floor Stacks:Available   Print Material 1995
659.1042 Un2      
      Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith. Axe 2nd Floor Stacks:Available   Print Material 1998
659.1072 Us4 2002      
      Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Mo Axe 2nd Floor Stacks:Available   Print Material 2002
659.108 D641 2004      
      Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams Axe 2nd Floor Stacks:Available   Print Material 2004
659.1082 K556 2002      
      Killing us softly 3 [videorecording] : advertising's image of women / producer [&] director, Sut Jhal Axe DVDs 1st Floor:Available   Video/Film/DVD 2002
659.1082 Sa56r : Sandage, C. H.     
      The role of advertising; a book of readings. Edited by C.H. Sandage and Vernon Fryburger. Axe 2nd Floor Stacks:Available   Print Material 1960
659.1082 Si94a 2009 : Sivulka, Juliann.     
      Ad women : how they impact what we need, want, and buy / Juliann Sivulka. Axe 2nd Floor Stacks:Available   Print Material 2009
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