659.1 Su78 : Brooker, Bertram,
Copy technique in advertising : including a system of copy synthesis, a classification of copy source
Axe Special Collections Whitesitt:Lib Use Only
1930
659.1 T239e 2004 : Tellis, Gerard J.,
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.
Axe 2nd Floor Stacks:Available
2004
659.1 T499ad : Tipper, Harry,
Advertising, its principles and practice / Harry Tipper ... [et al.].
Axe Haldeman-Julius Collection:Lib Use Only
1919
659.1 T862d 2011 : Turow, Joseph.
The daily you : how the new advertising industry is defining your identity and your worth / Joseph Tu
Axe 2nd Floor Stacks:Available
2011
659.1 W585s : White, Sarah
Streetwise do it yourself advertising : create great ads, promotions, direct mail, and marketing stra
Axe 2nd Floor Stacks:Available
1997
659.1 W66w : Williams, Roy H.
The wizard of ads : turning words into magic and dreamers into millionaires / by Roy H. Williams.
Axe 2nd Floor Stacks:Available
1998
659.1 W933a 1971 : Wright, John Sherman,
Advertising / [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr ; with a foreword by R
Axe 2nd Floor Stacks:Available
1971
659.1 Y85t 1946 : Young, Frank Herman,
Technique of advertising layout, by Frank H. Young.
Axe 2nd Floor Oversize Stacks:Available
1946
659.1 Z12a 1967 : Zacher, Robert Vincent.
Advertising techniques and management.
Axe 2nd Floor Stacks:Available
1967
659.101 F349 2019
Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky.
Axe 2nd Floor Stacks:Available
2019
659.1014 C771d 2001 : Cook, Guy
The discourse of advertising / Guy Cook.
Axe 2nd Floor Stacks:Available
2001
659.1015 P125h : Packard, Vance Oakley,
The hidden persuaders.
Axe 2nd Floor Stacks:Available
1957
659.1015 P125h 1963 : Packard, Vance,
The hidden persuaders / Vance Packard.
Axe Special Collections:Lib Use Only
1963
659.1016 W671a : Williams, Emelda L.,
American advertising : a reference guide / Emelda L. Williams and Donald W. Hendon.
Axe 2nd Floor Stacks:Available
1988
659.1019 C85m 1972 : Crane, Edgar.
Marketing communications : decision-making as a process of interaction between buyer and seller.
Axe 2nd Floor Stacks:Available
1972
659.1019 D927a 2005 : Du Plessis, Erik.
The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik du P
Axe 2nd Floor Stacks:Available
2005
659.1019 F364p 2021 : Fennis, Bob Michaël,
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
Axe 2nd Floor Stacks:Available
2021
659.1019 M336m : Martineau, Pierre,
Motivation in advertising : motives that make people buy.
Axe 2nd Floor Stacks:Available
1957
659.1019 Se91
Sex appeal : the art of allure in graphic and advertising design / edited by Steven Heller.
Axe 2nd Floor Stacks:Available
2000
659.1023 Id2 2008
Idea industry : how to crack the advertising career code / [edited by] Brett Robbs, Deborah Morrison.
Axe 2nd Floor Stacks:Available
2008
659.1023 P139h 2002 : Paetro, Maxine.
How to put your book together and get a job in advertising / Maxine Paetro.
Axe 2nd Floor Stacks:Available
2002
659.1023 R313 1998
Resumes for advertising careers / the editors of VGM Career Horizons.
Axe 2nd Floor Stacks:Available
1998
659.1023 R313 2003
Resumes for advertising careers ; with sample cover letters/ the editors of VGM Career Books.
Axe 2nd Floor Stacks:Available
2003
659.1023 V896p 2005 : Vonk, Nancy.
Pick me : breaking into advertising and staying there / Nancy Vonk and Janet Kestin.
Axe 2nd Floor Stacks:Available
2005
659.1028546 B275a : Barrett, Neil,
Advertising on the Internet : how to get your message across on the World Wide Web / Neil Barratt.
Axe 2nd Floor Stacks:Available
1997
659.1028546 K953w 2000 : Kuegler, Thomas J.
Web advertising and marketing / Thomas J. Kuegler.
Axe 2nd Floor Stacks:Available
2000
659.1028546 Sh69i : Shiva, V. A.
The Internet publicity guide : how to maximize your marketing and promotion in cyberspace / V. A. Shi
Axe 2nd Floor Stacks:Available
1997
659.103 Ad96 2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast
Axe 2nd Floor Stacks:Available
2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast
Axe 2nd Floor Stacks:Available
2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast
Axe 2nd Floor Stacks:Available
2003
659.103 C626c 2005 : Clow, Kenneth E.
Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.
Axe 2nd Floor Stacks:Available
2005
659.103 Su77a 2004 : Surmanek, Jim.
Advertising media A to Z : the definitive resource for media planning, buying, and research / James S
Axe Reference 2nd Floor Stacks:Lib Use Only
2004
659.1042 B453a : Berger, Arthur Asa,
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa
Axe 2nd Floor Stacks:Available
2000
659.1042 B456a : Berman, Ronald.
Advertising and social change / Ronald Berman.
Axe 2nd Floor Stacks:Available
1981
659.1042 B75w
Women, how they are portrayed in magazine advertisements as compared to 25 years ago / by Dianna G. B
Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available
1994
Women, how they are portrayed in magazine advertisements as compared to 25 years ago / by Dianna G. B
Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available
1994
659.1042 H259h 1979 : Harty, Sheila.
Hucksters in the classroom : a review of industry propaganda in schools / by Sheila Harty.
Axe Special Collections Whitehead:Lib Use Only
1979
659.1042 H761s 2005 : Hood, John M.
Selling the dream : why advertising is good business / John Hood.
Axe 2nd Floor Stacks:Available
2005
659.1042 K299a 2005 : Kelly-Holmes, Helen,
Advertising as multilingual communication / Helen Kelly-Holmes.
Axe 2nd Floor Stacks:Available
2005
659.1042 M117c : McAllister, Matthew P.
The commercialization of American culture : new advertising, control, and democracy / by Matthew P. M
Axe 2nd Floor Stacks:Available
1996
659.1042 M562v : Messaris, Paul.
Visual persuasion : the role of images in advertising / Paul Messaris.
Axe 2nd Floor Stacks:Available
1997
659.1042 R271e 2003 : Reichert, Tom.
The erotic history of advertising / Tom Reichert.
Axe 2nd Floor Stacks:Available
2003
659.1042 Sch78a : Schudson, Michael.
Advertising, the uneasy persuasion : its dubious impact on American society / Michael Schudson.
Axe 2nd Floor Stacks:Available
1984
659.1042 So13 2005
Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et
Axe 2nd Floor Stacks:Available
2005
659.1042 St81s 1989 : Strasser, Susan,
Satisfaction guaranteed : the making of the American mass market / Susan Strasser.
Axe Special Collections Whitehead:Lib Use Only
1989
659.1042 T927a : Twitchell, James B.,
Adcult USA : the triumph of advertising in American culture / James B. Twitchell.
Axe 2nd Floor Stacks:Available
1995
659.1042 Un2
Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith.
Axe 2nd Floor Stacks:Available
1998
659.1072 Us4 2002
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Mo
Axe 2nd Floor Stacks:Available
2002
659.108 D641 2004
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams
Axe 2nd Floor Stacks:Available
2004
659.1082 K556 2002
Killing us softly 3 : advertising's image of women / producer [&] director, Sut Jhally ; created by J
Axe DVDs 1st Floor:Available
2002
Killing us softly 3 : advertising's image of women / producer [&] director, Sut Jhally ; created by J
Axe DVDs 1st Floor:Available
2002
659.1082 Sa56r : Sandage, C. H.
The role of advertising; a book of readings. Edited by C.H. Sandage and Vernon Fryburger.
Axe 2nd Floor Stacks:Available
1960
659.1082 Si94a 2009 : Sivulka, Juliann.
Ad women : how they impact what we need, want, and buy / Juliann Sivulka.
Axe 2nd Floor Stacks:Available
2009
659.1083 Ac93k 2005 : Acuff, Dan S.,
Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & R
Axe 2nd Floor Stacks:Available
2005
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