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Mark   Media Year
658.812 Se89c 1991 : Sewell, Carl.     
      Customers for life : how to turn that one-time buyer into a lifetime customer / Carl Sewell & Paul B. FSCC Non-Fiction:Available   Print Material 1991
658.812 T181y : Tasca, Bob.     
      You will be satisfied : Ford Motor's top salesman shows you how to turn happy customers into fanatica Axe 2nd Floor Stacks:Available   Print Material 1996
658.812 T483c 2001 : Timm, Paul R.     
      Customer service : career success through customer satisfaction / Paul R. Timm. Axe 2nd Floor Stacks:Available   Print Material 2001
658.812 V284c : Vandermerwe, Sandra.     
      Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vand Axe 2nd Floor Stacks:Available   Print Material 1999
658.812 V471a : Vavra, Terry G.     
      Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra. Axe 2nd Floor Stacks:Available   Print Material 1992
658.812 V471i : Vavra, Terry G.     
      Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and Axe 2nd Floor Stacks:Available   Print Material 1997
658.812 W587c : Whiteley, Richard C.     
      The customer-driven company : moving from talk to action / Richard C. Whiteley. Axe 2nd Floor Stacks:Available   Print Material 1991
658.812 W678i 2005 : Willingham, Ron,     
      Integrity service : treat your customers right, watch your business grow / Ron Willingham. Axe 2nd Floor Stacks:Available   Print Material 2005
658.812 W694o 2005 : Wilson, Jerry R.,     
      151 quick ideas to get new customers / by Jerry R. Wilson. Axe 2nd Floor Stacks:Available   Print Material 2005
658.812 W84l 2005 : Womack, James P.     
      Lean solutions : how companies and customers can create value and wealth together / James P. Womack a Axe 2nd Floor Stacks:Available   Print Material 2005
658.812 Y38y 2009 : Yellin, Emily,     
      Your call is (not that) important to us : customer service and what it reveals about our world and ou Axe 2nd Floor Stacks:Available   Print Material 2009
658.812 Z37d : Zeithaml, Valarie A.     
      Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A Axe 2nd Floor Stacks:Available   Print Material 1990
658.8120285 Se93c : Seybold, Patricia B.     
      Customers.com : how to create a profitable business strategy for the Internet and beyond / Patricia B Axe 2nd Floor Stacks:Available   Print Material 1998
658.816 An23f 2009 : Anderson, Chris,     
      Free : the future of a radical price / Chris Anderson. Axe 2nd Floor Stacks:Available   Print Material 2009
658.816 D864h : Dudick, Thomas S.     
      Handbook of product cost estimating and pricing / Thomas S. Dudick. Axe 2nd Floor Stacks:Available   Print Material 1991
658.816 G295a : Georges, W.     
      Analytical contribution accounting : the interface of cost accounting and pricing policy / Walter Geo Axe 2nd Floor Stacks:Available   Print Material 1987
658.816 G862p 2008 : Gregson, Andrew.     
      Pricing strategies for small business / Andrew Gregson. Axe 2nd Floor Stacks:Available   Print Material 2008
658.816 P173p : Palda, Kristian S.     
      Pricing decisions and marketing policy / [by] Kristian S. Palda. Axe 2nd Floor Stacks:Available   Print Material 1971
658.816 P9305      
      Price policies and practices : a source book in readings / [edited by] Donald F. Mulvihill [and] Step Axe 2nd Floor Stacks:Available   Print Material 1967
658.816 R137s 2010 : Raju, Jagmohan Singh,     
      Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitabilit Axe 2nd Floor Stacks:Available   Print Material 2010
658.816 T798c : Tucker, Spencer A.     
      Creative pricing in the printing and allied industries / Spencer A. Tucker. Axe 2nd Floor Stacks:Available   Print Material 1975
658.816 T798p : Tucker, Spencer A.     
      Pricing for higher profit; criteria, methods, applications [by] Spencer A. Tucker. Axe 2nd Floor Stacks:Available   Print Material 1966
658.82 D252s 2006 : Darr, Asaf.     
      Selling technology : the changing shape of sales in an information economy / Asaf Darr. Axe 2nd Floor Stacks:Available   Print Material 2006
658.82 D922r 2011 : Dunne, Patrick M.     
      Retailing / Patrick M. Dunne, Robert F. Lusch, James R. Carver. Axe 2nd Floor Stacks:Available   Print Material 2009
658.82 K573p : Kincaid, William M.     
      Promotion : products, services, and ideas / William M. Kincaid, Jr. Axe 2nd Floor Stacks:Available   Print Material 1981
658.82 Sh62p, 1993 : Shimp, Terence A.     
      Promotion management & marketing communications / Terence A. Shimp. Axe 2nd Floor Stacks:Available   Print Material 1993
658.823 Sa14p : Sacharow, Stanley.     
      The package as a marketing tool / Stanley Sacharow. Axe 2nd Floor Stacks:Available   Print Material 1982
658.827 Ad19b 2007 : Adamson, Allen P.     
      Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson. Axe 2nd Floor Stacks:Available   Print Material 2007
658.827 B39n 2003 : Bedbury, Scott.     
      A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury w Axe 2nd Floor Stacks:Available   Print Material 2003
658.827 B467b 2009 : Beverland, Michael.     
      Building brand authenticity : 7 habits of iconic brands / Michael Beverland. Axe 2nd Floor Stacks:Available   Print Material 2009
658.827 B468 2003      
      Beyond branding / edited by Nicholas Ind. Axe 2nd Floor Stacks:Available   Print Material 2003
658.827 C761o 2008 : Conley, Lucas.     
      OBD : the illusion of business and the business of illusion / Lucas Conley. Axe 2nd Floor Stacks:Available   Print Material 2008
658.827 C897i 2003 : Cullen, Cheryl Dangel.     
      Identity solutions : how to create effective brands with letterheads, logos and business cards / Cher Axe 2nd Floor Stacks:Available   Print Material 2003
658.827 D912p 2005 : Duncan, Tom     
      Principles of advertising & IMC / Tom Duncan. Axe 2nd Floor Stacks:Available   Print Material 2005
658.827 F574p : Fitzell, Philip B.     
      Private labels : store brands & generic products / Philip B. Fitzell. Axe 2nd Floor Stacks:Available   Print Material 1982
658.827 F854p 2003 : Franklin, Talcott J.     
      Protecting the brand / Talcott J. Franklin. Axe 2nd Floor Stacks:Available   Print Material 2003
658.827 G319d 2008 : Gernsheimer, Jack.     
      Designing logos : the process of creating symbols that endure / Jack Gernsheimer. KTC Book Collection:Available   Print Material 2008
658.827 G329b 2008 : Gerzema, John,     
      The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; f Axe 2nd Floor Stacks:Available   Print Material 2008
658.827 G535e : Gobe, Marc.     
      Emotional branding ; the new paradigm for connecting brands to people / by Marc Gobe. Axe 2nd Floor Stacks:Available   Print Material 2001
658.827 G535e 2009 : Gobe, Marc.     
      Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe. Axe 2nd Floor Stacks:Available   Print Material 2009
658.827 G794g 2014 : Gray, Rob,     
      Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoi Axe 2nd Floor Stacks:Available   Print Material 2014
658.827 H125b 2003 : Haig, Matt.     
      Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. Axe 2nd Floor Stacks:Available   Print Material 2003
658.827 In4b 2020 : Ingrassia, Lawrence,     
      Billion dollar brand club : how Dollar Shave Club, Warby Park, and other disruptors are remaking what Axe 2nd Floor Stacks:Available   Print Material 2020
658.827 K132b : Kania, Deborah,     
      Branding.com : online branding for marketing success / Deborah Kania. Axe 2nd Floor Stacks:Available   Print Material 2001
658.827 K283s 2013 : Keller, Kevin Lane,     
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Axe 2nd Floor Stacks:Available   Print Material 2013
658.827 K672n    
      No space, no choice, no jobs, no logo : taking aim at the brand bullies / Naomi Klein. Axe 2nd Floor Stacks:Available   Print Material 1999
      No space, no choice, no jobs, no logo : taking aim at the brand bullies / Naomi Klein. Axe 2nd Floor Stacks:Available   Print Material 1999
658.827 K842b 2010 : Kornberger, Martin,     
      Brand society : how brands transform management and lifestyle / Martin Kornberger. Axe 2nd Floor Stacks:Available   Print Material 2010
658.827 L638p 2008 : Lincoln, Keith.     
      Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Axe 2nd Floor Stacks:Available   Print Material 2008
658.827 M333b : Marconi, Joe.     
      The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. Axe 2nd Floor Stacks:Available   Print Material 2000
658.827 M623b 2012 : Millman, Debbie.     
      Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Mil Axe 2nd Floor Stacks:Available   Print Material 2012
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