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659.19687 J578m 2005 : Jobling, Paul.
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Man appeal : advertising, modernism and men's wear / Paul Jobling.
Axe 2nd Floor Stacks:Available
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2005
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659.19687 W736f 1978 : Winters, Arthur A.
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Fashion advertising and promotion / Arthur A. Winters, Stanley Goodman.
Axe 2nd Floor Stacks:Available
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1978
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659.196887 G569n : Goldman, Robert,
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Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.
Axe 2nd Floor Stacks:Available
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1998
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659.196887 N583 2004
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Nike [videorecording] / an Elgin Production for BBC in association with Roger Bolton Productions ; ex
Axe DVDs 1st Floor:Available
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2004
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659.1996342 An24b : Anderson, Will,
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The beer book : an illustrated guide to American breweriana.
Axe 2nd Floor Stacks:Available
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1973
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659.1997491 G829b 2008 : Greenberg, Miriam.
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Branding New York : how a city in crisis was sold to the world / by Miriam Greenberg.
Axe 2nd Floor Stacks:Available
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2008
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659.2 Au76s 2006 : Austin, Erica Weintraub.
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Strategic public relations management : planning and managing effective communication programs / Eric
Axe 2nd Floor Stacks:Available
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2006
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659.2 B292p 1988 : Baskin, Otis W.
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Public relations : the profession and the practice / Otis W. Baskin, Craig E. Aronoff.
Axe 2nd Floor Stacks:Available
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1988
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659.2 B389s 2003 : Beckwith, Sandra L.
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Streetwise complete publicity plans : how to create publicity that will spark media exposure and exci
Axe 2nd Floor Stacks:Available
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2003
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659.2 B457Bt 2002 : Tye, Larry.
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The father of spin : Edward L. Bernays & the birth of public relations / Larry Tye.
Axe 2nd Floor Stacks:Available
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2002
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659.2 B457p : Bernays, Edward L.,
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Public relations.
Axe 2nd Floor Stacks:Available
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1952
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659.2 B964
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Business and the media / edited by Craig E. Aronoff.
Axe 2nd Floor Stacks:Available
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1979
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659.2 C142i 2009 : Cambie, Silvia.
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International communications strategy : developments in cross-cultural communications, PR and social
Axe 2nd Floor Stacks:Available
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2009
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659.2 C979e, 1978 : Cutlip, Scott M.
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Effective public relations / Scott M. Cutlip, Allen H. Center.
Axe 2nd Floor Stacks:Available
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1978
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659.2 C979u : Cutlip, Scott M.
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The unseen power : public relations, a history / Scott M. Cutlip.
Axe 2nd Floor Stacks:Available
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1994
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659.2 D371h 1984 : Delacorte, Toni.
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How to get free press / Toni Delacorte, Judy Kimsey, Susan Halas.
Axe 2nd Floor Stacks:Available
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1984
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659.2 D569p 2004 : Diggs-Brown, Barbara.
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The PR styleguide : formats for public relations practice / Barbara Diggs-Brown, Jodi L. G. Glou.
Axe 2nd Floor Stacks:Available
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2004
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659.2 F731r : Fombrun, Charles J.
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Reputation : realizing value from the corporate image / Charles J. Fombrun.
Axe 2nd Floor Stacks:Available
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1996
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659.2 G163h : Garbett, Thomas F.
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How to build a corporation's identity and project its image / Thomas Garbett.
Axe 2nd Floor Stacks:Available
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1988
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659.2 G983p 2006 : Guth, David.
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Public relations : a values-driven approach / David W. Guth, Charles Marsh.
Axe 2nd Floor Stacks:Available
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2006
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659.2 H336c 2005 : Haywood, Roger,
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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maxi
Axe 2nd Floor Stacks:Available
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2005
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659.2 H351c 2006 : Hearit, Keith Michael.
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Crisis management by apology : corporate responses to allegations of wrongdoing / Keith Michael Heari
Axe 2nd Floor Stacks:Available
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|
2006
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659.2 H3512t 2006 : Heath, Robert L.
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Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs.
Axe 2nd Floor Stacks:Available
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|
2006
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659.2 H556c : Hill and Knowlton, inc.
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Critical issues in public relations / by Hill and Knowlton executives ; with a foreword by Max Ways.
Axe 2nd Floor Stacks:Available
|
|
1975
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659.2 H831o 2000 : Howard, Carole,
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On deadline : managing media relations / Carole M. Howard, Wilma K. Mathews.
Axe 2nd Floor Stacks:Available
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2000
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659.2 In2o 2001 : Inches, Colleen.
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OneHourWiz : personal PR and making a name for yourself / by Colleen Inches.
Axe 2nd Floor Stacks:Available
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|
2001
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659.2 In8
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International public relations : a comparative analysis / edited by Hugh M. Culbertson, Ni Chen.
Axe 2nd Floor Stacks:Available
|
|
1996
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|
659.2 K159m 2007 : Katz, Helen E.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Axe 2nd Floor Stacks:Available
|
|
2007
|
|
659.2 K571r 2004 : Kimmel, Allan J.
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Rumors and rumor control : a manager's guide to understanding and combatting rumors / Allan J. Kimmel
Axe 2nd Floor Stacks:Available
|
|
2004
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659.2 L167a 2005 : Lamb, Larry F.
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Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee.
Axe 2nd Floor Stacks:Available
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|
2005
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|
659.2 L578b 2005 : Levine, Michael,
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Broken windows, broken business : how the smallest remedies reap the biggest rewards / Michael Levine
Axe 2nd Floor Stacks:Available
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|
2005
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659.2 L668e 2007 : Lips, Cathy Connor.
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Effective publications management : keeping print communications on time, on budget, on message / Cat
Axe 2nd Floor Stacks:Available
|
|
2007
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659.2 L884e 2003 : Lordan, Edward J.
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Essentials of public relations management / Edward J. Lordan.
Axe 2nd Floor Stacks:Available
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|
2003
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|
659.2 M139t 2005 : McCusker, Gerry,
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Talespin : public relations disasters-inside stories & lessons learnt / Gerry McCusker.
Axe 2nd Floor Stacks:Available
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|
2005
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|
659.2 M191a 2002 : McKain, Scott.
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All business is show business / Scott McKain.
Axe 2nd Floor Stacks:Available
|
|
2002
|
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659.2 M333i : Marconi, Joe.
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Image marketing : using public perceptions to attain business objectives / Joe Marconi.
Axe 2nd Floor Stacks:Available
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|
1996
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659.2 M783p : Moore, H. Frazier.
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Public relations : principles, cases, and problems / H. Frazier Moore.
Axe 2nd Floor Stacks:Available
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|
1981
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659.2 N334s : Nelson, Joyce,
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Sultans of sleaze : public relations and the media / Joyce Nelson.
Axe 2nd Floor Stacks:Available
|
|
1989
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659.2 P255m 2003 : Parsons, Patricia J.
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A manager's guide to PR projects : a practical approach / Patricia J. Parsons.
Axe 2nd Floor Stacks:Available
|
|
2003
|
|
659.2 P649p : Pimlott, John Alfred Ralph,
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|
|
Public relations and American democracy.
Axe 2nd Floor Stacks:Available
|
|
1951
|
|
659.2 P96r 2002
|
|
|
Public relations cases : international perspectives / edited by Danny Moss and Barbara DeSanto.
Axe 2nd Floor Stacks:Available
|
|
2002
|
|
659.2 R148t : Rampton, Sheldon,
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|
|
Trust us, we're experts! : how industry manipulates science and gambles with your future / Sheldon Ra
Axe 2nd Floor Stacks:Available
|
|
2001
|
|
659.2 R561c : Robinson, Edward J.
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|
|
Communication and public relations.
Axe 2nd Floor Stacks:Available
|
|
1966
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|
659.2 Sco15n 2006 : Scoble, Robert,
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|
|
Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble a
Axe 2nd Floor Stacks:Available
|
|
2006
|
|
659.2 Se16d 2008 : Seaman, David George.
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|
|
Dirty little secrets of buzz : how to attract massive attention for your business, your product, or y
Axe 2nd Floor Stacks:Available
|
|
2008
|
|
659.2 St29t
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|
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Toxic sludge is good for you : lies, damn lies, and the public relations industry / by John C. Staube
Axe 2nd Floor Stacks:Available
|
|
1995
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Toxic sludge is good for you : lies, damn lies, and the public relations industry / by John C. Staube
Axe 2nd Floor Stacks:Available
|
|
1995
|
|
659.2 St34m : Steinberg, Charles Side,
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|
|
The mass communicators; public relations, public opinion, and mass media.
Axe 2nd Floor Stacks:Available
|
|
1958
|
|
659.2 T2788e : Terry, Keith E.
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|
|
An Empirical investigation of public relations theory and education to public relations practice / Ke
Axe PSU Archives Thesis/Problems:Lib Use Only
|
|
1987
|
|
659.2 T34p 2001 : Theaker, Alison.
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|
|
The public relations handbook / Alison Theaker.
Axe 2nd Floor Stacks:Available
|
|
2001
|
|
659.2 V583c : Verderame, Sal
|
|
|
Coach's guide to public relations [by] Sal "Red" Verderame.
Axe 2nd Floor Stacks:Available
|
|
1965
|
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